WWF International
  • Date submitted: 1 Nov 2011
  • Stakeholder type: Major Group
  • Name: WWF International
  • Submission Document: Download
Keywords: Investment (3 hits),

Full Submission

sustaining human well-being and economic activity; actively invest in their conservation and enhancement to avoid a devastating and irreversible global crisis;

􀅹 Go beyond GDP: Develop a new standard indicator to measure environmental performance alongside GDP and use it, along with human development indices, to provide a more accurate reading of the state of our economies and to incite preservation of the natural environment and more equitable development;

􀅹 Full-cost accounting: Devise rules whereby the full environmental costs of production and consumption are internalised into accounting models in order to address the causes rather than simply the symptoms of environmental loss;

􀅹 Transparent certification schemes: Expand, support and standardise certification schemes that are multi-stakeholder and science-based to move toward sustainable consumption and production;

􀅹 Set up an Investment vehicle to facilitate the transition to and implementation of green economies through upfront funding for leapfrogging technologies, technology cooperation, and retrofitting programmes, notably using innovative finance.

Institutional Frameworks for Sustainable Development

􀅹 Integration of the three pillars of sustainable development: WWF supports the creation of a Sustainable Development Council to coordinate, consolidate, advance and ensure the crosssectoral integration of sustainable development at the highest level of decision-making;

􀅹 Strengthen the environmental pillar by upgrading UNEP to a Specialised Agency with a mandate to support and ensure compliance of all MEAs;

􀅹 Better embed sustainable development criteria in existing International Financial Institutions in order to promote genuinely sustainable investments.


WWF?s Living Planet Report shows that humanity is already using fifty percent more natural resources than the earth can regenerate in a year. Furthermore, high income regions use five times the amount of natural resources than those of the lowest income countries. We are living beyond the Earth?s means and are distributing these unsustainable proceeds inequitably: the poorest countries and communities bear a disproportionate share of the negative effects of the growing global demand for resources while industrialised nations enjoy most of the benefits. Future generations will face resource scarcities and environmental degradation not of their making that will increasingly lead to conflict and insecurity. The growing number of urban poor that will live in tomorrow?s cities adds additional urgency to finding sustainable and equitable development paths.

The UN Conference on Sustainable Development (Rio+20) 2012 presents world leaders with a stark choice: they can tinker around the edges of global development as we know it today or they can lift our ambitions by delivering a new, internationally agreed vision for development that catalyses fundamental changes in our economies towards more social and economic equity and environmental sustainability where humans live in harmony with nature. This vision will require deliberate choices and targeted public and private Investment not just to decouple development from increased natural resource use, but to actively preserve, enhance, and effectively manage the world?s natural resource base and the ecosystem services on which human wellbeing depends.

It will also require purposeful Investment development that enhances the capacity of the poor to move out of poverty and fulfil their rights and needs for access to resources, financial assets, energy, water, food, housing, health, and education.

Solutions towards sustainable economies should be founded on a number of key principles:

􀅹 Managing natural capital in equitable ways by rewarding those who provide ecosystem services and protect biodiversity;

􀅹 Setting up appropriate frameworks to achieve food, water and energy security for a growing global population and ensure that consumption patterns and production systems are within planetary boundaries;

􀅹 Providing economic incentives to foster environmentally and socially responsible development, notably through full cost accounting and an indicator that goes beyond GDP;

􀅹 Fostering effective governance built on inclusive processes and broad participation and with international and regional cooperation among governments and between the public and private sectors and civil society;

􀅹 Investing in human and natural capital, especially in developing countries and rural communities and promoting reform to secure equitable access to natural resources and sustainable use.

[UNDESA/DSD: Please download the original document to read the full submission]

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