50+20 Management Education for the World
  • Date submitted: 1 Nov 2011
  • Stakeholder type: Major Group
  • Name: 50+20 Management Education for the World
  • Submission Document: Download
Keywords: Skills (1 hits),

General Content

a) What are the expectations for the outcome of Rio+20, and what are the concrete proposals in this regard, including views on a possible structure of the Outcome document?

50+20: Management Education for the World
Educating Leader of a Sustainable Future

Our call to service:
We call on all stakeholders (education governments, business and international accreditation agencies, youth and parents) to make the primary focus of business schools to serve society by focusing their research and teaching to enable the development of a business system and corporations which deliver a sustainable world.
The future license to operate any management education organization will depend on its contribution first and foremost to the world achieving environmental sustainability and social justice. This means policy frameworks for management education throughout the world which will transform business education organizations to become custodians of the future of sustainable corporations and a sustainable business system on behalf of society.

Concrete proposal:
We will propose a daring vision and concrete roadmap to implement a radically new management education FOR the world. A fundamental re-thinking of business- and management education in order to create globally responsible leaders equipped with required competences to embrace emerging environmental, societal and economic challenges. Such leaders will be needed in business, in government, NGO and social entrepreneurship ventures.

Who are we:
50+20 is a coalition of three organizations dedicated to ensuring relevant management education: the World Business School Council of Sustainable Business (WBSCSB), the Globally Responsible Leadership Initiative (GRLI), and U.N. backed PRME (Principle of Responsible Management Education). www.50plus20.org

b) What are the comments, if any, on existing proposals: e.g., a green economy roadmap, framework for action, sustainable development goals, a revitalized global partnership for sustainable development, or others?

We need to include education of future leaders FOR a sustainable future in the core of any and all action. We need to educate the next generation and to re-educate those in and approaching positions of power.
c) What are the views on implementation and on how to close the implementation gap, which relevant actors are envisaged as being involved (Governments, specific Major Groups, UN system, IFIs, etc.);

We will propose 4 different avenues of action:
a) Creating a model business school in every major region of the world (supported by major foundations)
b) Proposing concrete avenues for change to existing business schools (sharing emerging practices and recommendations)
c) A manifesto for government and international agencies to work on a legislative and regulatory level
d) Raising awareness in the general public with a book, articles, and a video, targeted for them through various channels.

d) What specific cooperation mechanisms, partnership arrangements or other implementation tools are envisaged and what is the relevant time frame for the proposed decisions to be reached and actions to be implemented?

We (GRLI, WBSCSB, PRME) have formed the 50+20 coalition in order deliver this vision and concrete roadmap to the RIO+20 conference. It is critical to be able to present this vision to all relevant stakeholder groups (government, business, youth, women, the bottom 4bn) and to ensure that education of leaders for a sustainable future is an integral part of what is a successful and hopefully ground-breaking outcome of RIO+20.
Specific Elements
a) Objective of the Conference: To secure renewed political commitment for sustainable development, assessing the progress to date and remaining gaps in the implementation of the outcomes of the major summits on sustainable development and addressing new and emerging challenges.

Contributions could include possible sectoral priorities (e.g., (e.g., energy, food security and sustainable agriculture, technology transfer, water, oceans, sustainable urbanization, sustainable consumption and production, natural disaster preparedness and climate change adaptation, biodiversity, etc.) and sectoral initiatives that contribute to integrate the three pillars of sustainable development could be launched and endorsed at Rio+20.

A safe and powerful approach to educate leaders that are equipped to act for a sustainable future. Such leaders are required in business, government, NGO, and social entrepreneurship ventures of all scales and in every nation of this world.
We need a large scale political commitment for this based on the understanding that we can only safe this planet if we completely re-think how we educate leaders, so that they can build a sustainable future in every function they may occupy anywhere in this world.
We need a resolution that every government and international accreditation agency adapts and agrees on as the required minimum standard and sets of outcomes and criteria at which leaders are educated.
We know the problems of this world ? we need to create people, citizens around the world who can work on resolving them by embracing the three pillars of sustainable development.

b) Green economy in the context of sustainable development and poverty eradication: views regarding how green economy can be a means to achieve sustainable development in its three dimensions, and poverty eradication; what is its potential added value; experience to date, including what has worked and how to build upon success, what are the challenges and opportunities and how to address the challenges and seize opportunities, and possible elements of an agreement in outcome document on a green economy in the context of sustainable development and poverty eradication

Educating leaders equipped to shape a sustainable future is a critical element of creating a green economy that serves the world and achieves a balanced contribution to social, environmental and economic demands.
Developing course materials and case studies for integration of sustainability concepts, practices and values, into core business school courses in Finance, Accounting, Marketing, Information Systems, Operations management and strategic Management.

c) Institutional framework for sustainable development: Priorities and proposals for strengthening individual pillars of sustainable development, as well as those for strengthening integration of the three pillars, at multiple levels; local, national, regional and international.

Fundamentally re-thinking business and management education is a key to success. Global responsibility and sustainability must be built-in and not bolt-on.
Getting business school accreditation agencies (AACSB, ACSP, EFMD, etc.,) and government education regulatory bodies to incorporate sustainability performance parameters into their curriculum requirements, faculty appraisal, and over Business School performance.
Business school and management institutes can make a difference at a local, national, regional and international level. Business studies have become the most popular topic of undergraduate studies world-wide: we must ensure that we educate the next generation to have the competences needed to address societal, environmental and economic challenges in a balanced and effective way FOR the world.

d) Any proposals for refinement of the two themes. Recall that Resolution 64/236 describes the focus of the Conference: "The focus of the Conference will include the following themes to be discussed and refined during the preparatory process: a green economy in the context of sustainable development and poverty eradication and the institutional framework for sustainable development".

- Educating the bottom 4 billion of the world to ensure that they have the right frame of mind as well as tools to start and sustain entrepreneurial actions that serve their societies and the world.
- Educating the next generation to embrace and resolve societal, environmental and economic challenges in a balanced and effective way FOR the world.
- Re-educating current and emerging leaders to balance societal, environmental and economic challenges in the best interest of the common good (a societal contract).
- Designing poverty alleviation programs in ways that get active engagement of business schools, their faculty and students.

Full Submission

50+20 - Management Education for the World

About the 50+20 Project

The Challenge

The world is demanding a mindful, sustainable approach to the planet?s finite resources. Societies are stressed to the point of fracture by shifting demographics, poverty and the rapidity of change itself. Global-thinking citizens are seeking purpose rather than consumption. Business is being challenged to expand its purpose beyond mere profit-making to value-added contributions to society and the world. Business leaders are being called upon to reconcile this panoply of competing urgencies and to lead responsibly in a time of runaway uncertainty and complexity. But how?

More daunting still are the challenges brought to bear by this new scenario on today?s business schools. These towers of expertise and tradition are being compelled to re-think the very nature of management education. They are faced with an imperative to set aside what for decades they have done with near exquisite efficiency in favour of something altogether tentative, unmapped and risk-laden. The new reality is calling for wholly innovative, safe and powerful new learning environments capable of inspiring and equipping a new generation of leaders with the Skills and competences they will need to bravely and responsibly ?step and stumble? their way forward as they address the challenges of an unknown future. Currently, B-Schools are a long way from being able to do this. But time has run out. The future is here.

The Context of 50+20 and Emerging Action beyond

To this day business and management education efforts at large function in line with an agenda that was set during the 1950s when the world was a very different place from the one we know today. It has therefore been 50+ years since the agenda for management education has been reset. The upcoming RIO+20 United Nations Conference on Sustainable Development (June 2012) will mark the 20th anniversary of the 1992 Rio Earth summit. It has therefore been 20 years since Governments have been collectively urged to rethink economic development and find ways to halt the destruction of irreplaceable natural resources. It is at this juncture in history where the 50+20 project takes action to reset the management education agenda.

Management education of the future provides education and research that is relevant & applied, holistic & integrative, responsible & sustainable, inter-disciplinary & multi-level, and, of course, learning-oriented. The 50+20 project seeks to achieve this through:

- The 50+20 report will serve two purposes:
 A summary agenda that highlights the vision, the challenges and the emerging solutions that will be presented at the RIO+20 United Nations Conference on Sustainable Development in June 2012.
 A comprehensive book for the inspired managers, business students and general public outlining the future business school in pragmatic and captivating language (publishing the report after June 2012)

- Emerging projects at participating business schools around the globe, showcasing emerging practices and pioneering solutions of a responsible & relevant business education.

- Creation of five new business school initiatives in different geographic areas (Asia, Europe, South America, Africa, North America) as leading pioneers to showcase enlightened new models of b-schools.

The Ultimate Goal

To provide ground-breaking work for a new paradigm of business schools that embrace the challenges future leaders face when dealing with the world?s emerging big issues. A pragmatic, pioneering effort envisioning what a future business school could and should look like. A new paradigm, a quantum leap without comprises, a stick in the ground marking a new era of possibilities to be explored and discovered together.

This paradigm of a new business school seeks to inspire and trigger:
- Multi-stakeholder discussions about where business schools should be heading in the coming decades
- Fundamental and/or incremental change at existing business schools, both the top accredited schools as well as the 10?000 non-accredited schools out there, all of them contributing to educating leaders.
- Business students to take an active part in their education, becoming co-creators in their learning journey
- Accreditation agencies to review and adapt step-by-step their criteria towards a new paradigm
- Inter-stakeholder collaboration between business schools and other fields (coaching & training organizations, societal actors, environmental activists, social & other sciences, emerging business leaders)
- Interdisciplinary discussions in the field of business education ? from finance to marketing to strategy, human resources and back to ensure a fundamental re-thinking of how these silos can be overcome.

The Rio+20 Milestone

Presenting our vision at the U.N. Earth Summit RIO+20 in Rio de Janeiro in June 2012 represents a first small step of the business school community to participate in and contribute to the public dialogue on the challenges the world (the earth, society, citizens and business) faces in the coming decades.

The agenda will include both a new paradigm ? a vision yet to be realized ? as well as relevant examples of existing examples and emerging best practices of how business schools are taking action today already towards the new paradigm.

The momentum is building

A leadership team of two dozen deans and professors of business schools around the globe and thought-leaders of key stakeholders have started on this path less travelled, a journey towards a better world.

The 50+20 Steering Committee
 Mark Drewell, Chief Executive, GRLI
 Thomas Dyllick, Delegate for Responsibility & Sustainability, University of St Gallen, Co-founder WBSCSB
 Derick de Jongh, Director, Albert Luthuli Center for Responsible Leadership at University of Pretoria
 Katrin Muff, Dean Business School Lausanne, Co-founder WBSCSB
 John North, Albert Luthuli Center for Responsible Leadership at University of Pretoria
 Paul Shrivastava, Director, D. O?Brien Center for Sustainable Enterprise, Co-founder WBSCSB

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