• Lead-organizer: Akatu Institute
  • 17:30 - 19:00
  • Date: 19 Jun 2012
  • Room: UN6 (Barra Arena)

Please note that this Side event is taking place outside RioCentro in the Barra Arena.

New ways to build a more sustainable production and consumption model

Organizing partners

Akatu Institute (Proposing Organization)
Po de Acar Group (Partner Organization)


Considering that one of the key topics of Rio+20 is the transition to Green Economy, a model that provides for human wellbeing and social equality while at the same time significantly reduces the environmental risks and ecological scarcity, this is an opportune moment to reflect on the necessary changes in the consumption and production methods.

In this context, Akatu Institute, in partnership with Po de Acar Group, proposes a workshop that will bring together private enterprise, civil society and governments to help publicly launch 10 ways to build more sustainable consumption and production methods. Based on this benchmark, the participants will work to jointly create more sustainable business models, and also identify the necessary conditions for their implementation, considering the changes in consumer behavior, public policies and civil society actions that must support the consolidation of the business.

Detailed programme

Akatu Institute, which proposes the activity, works to mobilize people to use the transforming power of their consumer acts as an instrument to build sustainability and, consequently encourage the more responsible role of companies in socio-environmental issues. The participation of Po de Acar Group is justified by the potential of the retail sector in influencing good consumer practices and production in its value chain, whether by clients of suppliers.
The main purpose of this workshop is to disclose new ways to build a new consumption model that inspires opportunities of more environmentally and socially sustainable business, looking to influence representatives of the government, entrepreneurs present and especially the retail sector representatives to adopt these principles in their operations. The specific objectives are:
- To disseminate the ways toward a new consumption model;
- To contribute to build groundbreaking ideas of more sustainable business and the necessary conditions for implementing them.
Its foundation will be the Decalogue of Conscious Consumption developed by Akatu, which proposes ten ways to build a model of more sustainable consumption and production, which accounts for the wellbeing of all humankind as efficiently as possible in using natural resources, with a fair profitability in the use of capital and a view to a more equal and just society.
This consumer model values the following:
1. Durable products rather than goods that are disposable or fast becoming obsolete.
2. Local development and production rather than global production.
3. The shared use of products rather than ownership and individual use.
4. More environmentally and socially sustainable production, goods and services.
5. Virtual rather than material options.
6. No food and product waste, fostering their full use and prolonging their working life.
7. Satisfaction from using the products and not from overbuying.
8. Healthier choices and products.
9. Emotions, ideas and experiences rather than material goods.
10. Cooperation rather than competition.
The workshop will be divided into three stages. The first will be a short dynamics of sensitizing the participants so that they can connect with their colleagues and moderators. It will be guided by inspiring questions such as: what brought us to this workshop? It will last ten minutes.
The second stage will be explanatory, with an introduction to the sustainable society of the future, including the Akatu Decalogue of Conscious Consumption, its concepts and presentation of cases. Po de Acar Group will address the relevance of retail in encouraging good consumer and production practices in its value chain. Total time for this stage is 30 minutes.
Next, the exercise will be presented andforming 10 groups will be formed. Each group will discuss one of the Decalogue items. An advance effort will be made to contact possible Conference delegates to register in the workshop, since they already are fairly familiar with the topic.
The participants will discuss more sustainable innovative business ideas and the necessary conditions for their implementation. During the exercise, the workshop facilitators will help the participants and clarify any doubts.
After a thirty-minute discussion, the groups shall systematize their ideas on a flipchart in less than twenty minutes and display them around the room. The flipcharts shall contain:
i) The description of the business model (product or service);

ii) Main differences in relation to the business model that are currently concerned with the consumer?s wellbeing;

iii) Main sustainability characteristics of the proposed business model;

iv) Requirements in terms of change in consumer behavior to enable the business model;

v) Proposed public or non-government organization policies required to make the proposed business model feasible.
Each group will have a representative responsible for disclosing to the other participants its innovative idea. The other members will have ten minutes to circulate round the room to learn about the partners? projects. The last ten minutes will be for the conclusion, with the perception of the participants, acknowledgments and final speech from the event?s organizers. Akatu Institute and Po de Acar Group agree to disclose the creative projects that emerged, encouraging entrepreneurs, retail and investors to further more sustainable business, and encouraging consumers to make more conscious choices, considering the impacts of the products and services on the economy, environment and society.
The expected results of this activity are:
- Dissemination and understanding of the Decalogue on Conscious Consumption.
- Inclusion of the Decalogue in the personal and professional everyday life of the participants.
- Systematization of 10 more sustainable business ideas.
The tables will necessarily be made up of people from the private sector, looking to ensure, if possible, the presence of someone from the retail area and from the consumer goods industry; government people; academics and people from the third sector organizations.
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