For Media

Hotels for Press
Accommodation levels in Rio de Janeiro are anticipated to be at full occupancy during the conference. While it is not the responsibility of the United Nations to procure accommodation for the media, it should be noted that the Brazilian national organizing committee for Rio+20 has committed to blocking a minimum of 500 hotel rooms in Rio de Janeiro for media covering the conference. Costs must be covered by the media. For more details, visit: http://www.rio20.gov.br For information regarding room availability please contact: Terramar Travel Agency

Emails: reservas2@terramar.tur.br or reservas4@terramar.tur.br or reservas8@terramar.tur.br

Tel: (+55+21) 35120067 or (+55+11) 30142042 or (+55+19) 35145600

Media representatives must present their approval letter and copy rio20.hoteis@itamaraty.gov.br when requesting their accommodations.

Information
  • Published on: 12 Mar 2012

Why Does Social Media Matter for Rio+20?
Earlier this year, it was projected that the Rio+20 Facebook Page would earn its 10,000th ?Like? sometime around mid-March. However last week, interest in the page surged past 13,500 followers and continues to swell by the day.

On one hand, figures like this can help us gauge social interest in important topics, at least for the portion of the world?s people who are wired. But in another way, they are a statistical abstraction that fails to engage the same commitment required by more traditional media. Casual interest expressed through the click of a button could represent anything between momentary passing interest in a cause to full-on lifetime devotion.

Which leads us to wonder: why do we really care so much about social media? For what can seem like a frivolous distraction marketed to strictly affluent societies, the link between serious long-term sustainable development and online socializing might seem frail.

But this view ignores several important dynamic underpinnings of a global information society, as well as the value of Information and Communication Technologies (ICTs) in driving the sustainable development agenda, advancing education and the spread of knowledge, building a green economy and bridging the digital divide.

Even as social media enhances our exposure to information on a scale never before seen, we have only begun to scratch the surface in exploring its potential as a learning tool. The role of ICTs in advancing education for sustainable development should aim to promote both broader access to information as well as new ways of interacting that infuse knowledge acquisition with the potential for critical thinking. Experts say that many ways of learning aimed at cognitive information processing can now be off-loaded to, or supported by, technology. Rather than old fashioned ?know-how?, it is becoming somewhat more critical for learners to understand where to find the right knowledge at the right time.

Similarly, the potential for social media to promote good citizenship is significant. Social media presents an educational opportunity that examines choices, values and actions, as well as provides a tool for raising political and social awareness and mobilizing for action.

Education will undoubtedly play a critical role in delivering green and decent jobs for all. Greater familiarity and ease with online communications would help prepare young people to participate in a socially inclusive green economy. Reducing the transfer costs of adapting to new ICTs and upgrading the technology skill sets of the labour market increases the potential for job creation, especially in large emerging economies. Despite significant advances in ICTs and social media, much progress remains to be seen toward delivering knowledge sharing on a global scale.

Sustainable development is by definition intergenerational, so logically Rio+20 must belong to the 21st century. The role of social media in enhancing global participation is well-known, but it must also contribute to shepherding a more transparent process, delivering a more inclusive outcome, and inspiring ownership of its implementation. Bringing Rio+20 to the world can enliven the themes of sustainable development for many people who urgently need its dividends.
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