- Date submitted: 31 Oct 2011
- Stakeholder type: Major Group
- Submission Document: Download
- Additional Document:
Sustainable and Competitive Tourism at Rio + 20 and the London Olympics 2012
Connecting Sustainable Tourism
Building a Mosaic of the Global Green Economy
through Responsible, Sustainable & Competitive Tourism °V
An Olympic Effort at Rio+20
Submission to Rio + 20 Outcome Process Deadline 1st November
UNCSD Secretariat Dsd@un.org
Mr Authur de la Cruz Delacruz@un.org
Ms Tonya Vaturi Vaturi@un.org
From: Ecotrans - DestiNet Executive UN Type II Partnership
Prepared by: Gordon Sillence, Executive Director
30h October 2011
Summary - Expectations of the Outcomes
In order to move from words to action, and thinking on the level of using the Rio + 20 process to
help to shape a peace-based, global green economy to meet current world-wide challenges, this
paper presents a clear strategy to achieve this by prioritizing sectoral activity related to tourism
sustainable consumption and production. Its offers a practical outcome ofor Rio+20, building a
showcase Global Mosaic of Responsible, Sustainable and Competitive Tourism and then planning
to use large-scale events to mainstream peace, responsibility and sustainability messages through
developing this mosaic. This mosaic would model a solutions-based approach to restructuring the
global economy as global peace-based, green economy, using tourism stakeholder activities°¶ cross-
cutting socio-economic power as an instrument for sustainable development, as well as ensuring
the sustainability and competitiveness of local and global tourism offers in an uncertain future. It
calls for the governments who signed the Olympic Truce Resolution this October 2011, who are
also attending Rio +20 to work together to shape an international sustainable tourism campaign
the delivers a map of the global responsible and sustainable tourism offer as a strategic path to
the green economy. The UN Type II DestiNet Partnership set up after WSSD in 2003 and working
on item 43 of the JPoI, has been dealing with these issues for the past decade, and can report on
how this can be achieved as an outcome of the UN Agenda 21 Rio+20 event in June next year.
The outcome of Rio should have a very practical working model of sustainable production and consumption, a solutions-based model that takes into account current food, financial and environmental crises and the Millennium goals targets. The mosaic of the sustainable tourism supply chain, including businesses, destinations and travellers good practice shows a path to global cultural and environmental exchange, and economic equity. The aim would be to invite governments to shape this model for Rio+20 and then mainstream the message by the London Olympics in July-August 2012, bringing together the dimension of the need for a peace based global economy that moves us form a culture of violence to a culture of peace. Therefore Rio+20 should declare the six week Olympic Truce period that UN Members have just voted for as a time to mobilize inter-cultural exchange as a catalyst for sustainable development, using tourism and sport to bring the sustainable development agenda a mass audience to speed up progress on the millennium goals.
This proposal is based on Ecotrans Network for Sustainable Tourism Development participation in WSSD 2002 and the authors°¶ previous engagement in WSSD in Johannesburg in 2002 when working as a Commission staff member of DG Enterprise Tourism Unit alongside the EU team of 50 people listed to attend, and now acting as executive director of the DestiNet Sustainable Tourism Portal UN Type II Partnership. See www.destinet.eu .
Background - Development of the DestiNet UN Type II Partnership
Guided by Agenda 21 and EU SDS I & II implementation policy lines, the European Environment
Agency followed through on the WSSD by creating a UN Type II Partnership with the UN WTO,
UNEP and the Ecotrans Network for Sustainable Tourism Development, with the aim of building a
portal for sustainable tourism knowledge networking to achieve the WSSD plan of
implementation. In 2005, the Portal was further specified in DG Enterprises°¶ innovation in tourism
process as a knowledge networking tool to develop learning areas and regional clusters in the field
of tourism-based sustainable consumption and production. Now the Portal has been through an 8
year development cycle, is operating at a global scale, and is host to the Commissions°¶ latest
efforts in the field of sustainability and competitiveness to develop a European-level virtual
tourism observatory concept and on-the °Vground, working regional tourism innovation clusters in
In March 2011 the DestiNet Portal team demonstrated a complete supply chain mosaic of
sustainable tourism at Berlins ITB1. Currently the Portal houses a growing list of 387 European
examples of certified and awarded sustainable tourism products and services in its Best Practice
Atlas of Excellence (the worldwide database contains over 500 examples). Included in this are 70
EDEN award winners - shortly to be updated to list all 98 current winners. This forms the world°¶s
leading best practice knowledge base to showcasing the field of sustainable tourism
Introduction: Progress Assessment, Remaining Gaps - Agenda 21/WSSD follow through
Helping to shape the next ten years of global policy-making at Rio+20, this proposal deals with a
decade of policy and market developments in the field of sustainable tourism, providing a
contribution to planning actions centred on Agenda 21/SDS follow through at Rio+20 and the
London Olympics next June and July 2012. The UN has set the agenda of Rio +20 to focus on the
two key themes °V the Green Economy and Institutional Change. To face multiple challenges of
economic and social instability, increasing levels of violence and civil wars, climate change, etc, the
concept of a peace-based, knowledge-driven green global economy will be a strong feature of
Rio+20, as will the value system of good governance. The EU has been a leading force in many
respects on these issues, being founded on the concept of forging European peace, creating a
global knowledge economy for its businesses and citizens, and heading the world in terms of
certified green tourism businesses and protected area networking, within the framework of its
own SDS good governance process.
As part of a synthesis of a decade of the Agenda 21/EU SDS implementation efforts of UN, EU,
national, regional, local governments, global businesses, NGOs and other civil society groups - all
working on sustainable development issues, this action is designed to meet long term Agenda 21
and WSSD policy coherence, following through on stakeholders WSSD commitments,. At the
same time it provides support for a number of existing initiatives by creating synergy though their
Sectoral Priority -Building the Green Economy through Showcasing Sustainable Tourism
The frameworks of both the green economy and institutional change discussions taking place in
the run up to Rio+20 will both be better informed though the action Taking Sustainable Tourism
Small Businesses to the Global Stage °V A Mosaic of the Global Green Economy. Using tourism
activity as a motor for the green economy and institutional change, the aim to would be to
develop a global mosaic of responsible, sustainable and competitive tourism as part of the
national contributions to Rio+20 and the London Olympics.
Promoting the Mosaic - Specific Cooperation Mechanisms
Under the heading °• Taking Sustainable Tourism Small Businesses to the Global Stage °V A Mosaic of
the Global Green Economy°¶, a map of international certified and awarded tourism destinations,
products and services can be developed and then showcased at Rio+20 and the London Olympics.
The global offering of peaceful, green, diverse tourism destinations of excellence can be broadcast
by taking certified SMEs to the international market place at these two events alongside other
certified and awarded tourism products and services. Rio+20 and the Olympics bring the theme of
human excellence and our greatest challenges together, and the temporal coincidence of the two
globally significant events next year offers great potential.
In order to realize this action, the following practical ideas can be implemented:
1) This knowledge can be attractively displayed as a stand with promotional paper-based and
audio-visual material, and delivered at the Rio+20 event.
2) A series of short commercial style video adverts for sustainable tourism destinations can
be made, linking destinations of excellence to relevant Olympic athletes and prominent
politicians supporting tourism, culture, peace and sporting initiatives (cf Hungarian
president, Lord Sebastian Coe).
3) A workshop at Rio+20 can be held on the theme of sustainable and competitive business
development based on tourism, showcasing examples of excellence throughout the overall
tourism supply chain and in destination good governance.
4) A short video on the role of tourism in creating peace can be made, calling for a peaceful
global world in which all nations and their citizens can benefit from better tourism business
the world over.
5) A partnership strategy can be used to broadcast the materials in Rio and then in London.
Partners would include media, tourism business stakeholders, NTOs, NGOs and global
Modeling an Institutional Framework with Agenda 21 Good Governance Values °V Prosperity
through Peace for People in Need
The key messages of Johannesburg were based on the slogan °•People, Prosperity and Planet°¶,
moving the narrower initial focus of sustainable development on environment to include broader
socio-economic and cultural sustainability. Ten years on, we have identified that a peace-based
global economy can deliver 2 trillion dollars a year to the global economy with a 25% reduction in
conflict1. It is this money that could be used to construct a new institutional framework of
sustainable development that would be fleshed out with agricultural, industrial, energy and
transport sustainability innovations around the global to local tourism supply chain and
destination management infrastructure.
The process to achieve this this would involve helping make the London Olympics a time of global
peace °V using the six weeks of designated peace during the Olympic competition as a contribution
to realize the Millennium goals, and to celebrate the best of human nature whilst creating a
unique business opportunity for global responsible/sustainable tourism in participating countries.
If linked to Rio+20, the London 2012 Games will open the floodgates of cultural understanding and
exchange in the spirit of the Millennium Declaration. A tourism bonanza can be created during the
Olympic media coverage of each country, to put responsible and sustainable tourism businesses
and destinations from Africa, Asia, Latin America and elsewhere on the international consumer
map2. This action would benefit both residents as visitors and host countries as global
destinations. In the spirit of making the national contribution to tourism activity and development
more responsible, sustainable and competitive, each participating country can profile its
responsible/sustainable tourism offers in an Olympic showcase of the best that country has to
offer on a safe and welcoming global tourism trail. This second map (alongside the map of Global
Destinations of Excellence) canl be created for the Rio+20 event and as preparation for the Olympics, aiming to show how the Agenda 21/WSSD sustainable tourism process is developing
globally, and then take it to mainstream markets.
Three specific actions to achieve this would be:
?h Support for a Responsible & Sustainable Tourism Business & Destination Support Travel
Initiative - showcasing community-based responsible and sustainable tourism best practice
offers next to a country°¶s Olympic icons. Responsible tourism can be targeted at the
poorest nations of Earth to give a boost for local communities to benefit from global
tourism opportunities for economic, cultural and environmental recovery.
?h Support for the VISTAS Peace through Tourism Award3 °V an international award to
highlight those countries which works most towards to Peace, with the aim of developing
the peace-based green global economy.
?h Use the Global Peace Index4 as the basis for monitoring the Olympic peace after Rio+20, as
a practical outcome of Rio +20,and further develop the DestiNet UN Type II Partneship
Sustainable Tourism Platform as technical tools to manage the implementation.
To avoid being seen as just a talking shop process, the outcome of Rio should have a very practical
working model of sustainable production and consumption, a model that takes into account
current food, financial and environmental crises and the Millennium goals targets. This proposal
shows the possibility of the creation of a mosaic of the sustainable tourism supply chain, including
businesses, destinations and travellers good practice showing a path to global cultural and
environmental exchange, and economic equity. The aim would be to invite governments to shape
this model for Rio+20 and then mainstream the message by the London Olympics in July-August
2012, bringing together the dimension of the need for a peace based global green economy that
moves us form a culture of violence to a culture of peace. Therefore Rio+20 should declare the
six week Truce period that UN Members have just voted for as a specific time to mobilize inter-
cultural exchange as a catalyst for sustainable development, using tourism and sport to bring the
sustainable development agenda a mass audience to speed up progress on the millennium goals.
Please contact Gordon Sillence or Herbert Hamele to discuss this proposal further.
Gordon.firstname.lastname@example.org Herbert.email@example.com www.destinet.eu